/ identity / packaging

Glorious vacuum cleaner brand. We had to rejuvenate the brand image and create a new storytelling of what Polti has become today. A cutting edge brand, modern and technologically advanced. Lines are clean, design is new and clever for this kind of products.

Polti, historical brand in the steam-powered vacuum cleaners.

Rejuvenate the brand image and create a new storytelling of what Polti has become today. A cutting edge brand, modern and technologically advanced.

A translation of all the graphic elements of the Polti Universe into lines, with a simple yet essential design.

Restyling of the logo, the creation from scratch of the new packaging line, a custom font, and an iconographic system to simplify the understatement of each singular product functions. 

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Designer: Davide Scarpantonio

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YEAR / 2014